“The anti-overtourism app: 70% of tourists see 1% of Italy”

“Stories and angles of all of Italy simply in a click.”

“Italy’s antidote to overtourism crafted by locals”

“The anti-overtourism app: 70% of tourists see 1% of Italy”

“Stories and angles of all of Italy simply in a click.”

“Italy’s antidote to overtourism crafted by locals”

You know that local friend you wish you had everywhere you go that makes you eat local, experience local and sleep local?
Wish no more.
Welcome to an app that doesn’t just show you where to go, it shows you why it matters.
From the baker to the winemaker, we gather quiet knowledge to help you explore a different Italy: honest, seasonal, and untouched by crowds.

Disclaimer: for Responsible Travellers only

Pick your destination

From hidden hilltop villages to local neighborhoods, choose the destination that is most suited to your passions and interests and uncover unexpected places beyond the usual tourist trail.

Find Your Local Gems

Explore Curated Itineraries

Discover Local Food & Drinks

Meet our Local Hosts

Discover independent Artisans, Producers, Accommodations, and Restaurants across Italy, all united by a shared vision of authentic hospitality, environmental respect, and exceptional service.

Italy’s Antidote to Overtourism

Travel has the extraordinary power to unite cultures, enrich minds, bring prosperity, and nurture the personal growth of both explorers and hosts. Yet, if left unchecked, this same phenomenon risks becoming a real threat: environmental degradation, loss of cultural identity, and places burdened by uncontrolled tourism.

We believe there is an alternative: a new, responsible, and mindful way of traveling that protects, enhances, and regenerates.

People at the Heart

We believe that the heart of every journey is the people: those who welcome, those who share stories, passions, and traditions. With Unexpected Italy, every place is carefully selected and vetted according to strict criteria, ensuring unique and meaningful encounters.

Direct Contact

We support a transparent and fair tourism model, where travelers connect directly with hosts and local producers, without commissions or intermediaries. This not only values those working on the territory but also ensures that the economic benefits truly reach the communities.

Responsible Tourism

We promote tourism that respects the environment and communities, encouraging conscious choices such as using local products, reducing waste, extending the seasonality, and favoring eco-friendly transportation methods. We believe every journey can be a positive force for preserving the land and local culture.

Made in Italy

We highlight and support artisans, producers, and local realities that preserve ancient knowledge and unique traditions. Through sharing their stories, we aim to create authentic connections between travelers and territories, supporting a circular and regenerative economy.

People at the Heart

Direct Contact

Responsible Tourism

Made in Italy

Join our Community of Game Changers

We are building a new map of Italy. One made of honest work, deep roots, and shared values. If you’re a maker, a host, a grower, a dreamer you should be on that map.

Join our community of Rebels with Roots that craft with care, welcome with heart, and stand for their territory.

EXPLORE

JOIN THE CLUB

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Unexpected Italy s.r.l. Società Benefit VAT No. 08704360729 Viale Volga, 129 - 70132 Bari (BA), Italy
Registered at the Company House in Bari as an Innovative Startup and Benefit Company

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